[fusion_builder_container admin_label=»Intro» hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»yes» menu_anchor=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»0px» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_3″ layout=»1_3″ spacing=»yes» center_content=»yes» hover_type=»none» link=»» min_height=»» hide_on_mobile=»medium-visibility,large-visibility» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» animation_type=»» animation_direction=»down» animation_speed=»0.1″ animation_offset=»» last=»no»][fusion_fontawesome icon=»fa-quote-left» size=»30px» flip=»» rotate=»» spin=»no» alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» circle=»yes» iconcolor=»#9aa2ac» circlecolor=»#ffffff» circlebordercolor=»#e2e7ed» animation_type=»fade» animation_direction=»down» animation_speed=»0.8″ animation_offset=»» iconcolor_hover=»#9aa2ac» circlecolor_hover=»#ffffff» circlebordercolor_hover=»#e2e7ed» /][fusion_testimonials design=»clean» navigation=»no» speed=»» backgroundcolor=»» textcolor=»» random=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_testimonial name=»» avatar=»none» image=»» image_id=»» image_border_radius=»» company=»» link=»» target=»_self»]No es tan importante en que departamento o proceso esté sino que se hace un buen seguimiento y se mejora continuamente.[/fusion_testimonial][/fusion_testimonials][/fusion_builder_column][fusion_builder_column type=»2_3″ layout=»2_3″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» animation_type=»» animation_direction=»down» animation_speed=»0.1″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]

57 indicadores que todo Director debería dominar antes de arruinar a su empresa.

[/fusion_text][fusion_separator style_type=»single solid» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» sep_color=»#e81d3b» top_margin=»0″ bottom_margin=»30px» border_size=»1px» icon=»» icon_size=»» icon_circle=»» icon_circle_color=»» width=»70px» alignment=»left» /][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]No es tan importante en que departamento o proceso esté sino que se hace un buen seguimiento y se mejora continuamente.

He dado por supuesto que ya tienes experiencia de gestión básica pero no necesariamente financiera. También creo que cómo dispones de poco tiempo, he estructurado este compendio como si de una miniguía se tratase de forma que no tengas que leer el artículo completamente para sacarle todo el partido.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»Image» hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»0px» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»40px» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»none» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»2%» margin_bottom=»3%» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Si lo prefieres puedes ir directamente al indicador que más te interese ya que cada uno está numerado en orden correlativo y se enmarca dentro de un proceso de gestión propio. Espero sepas disculparme si doy algunos términos o circunstancias por conocidos.

Para una mejor comprensión, los he agrupado en siete bloques que te permitirán entender mejor cada uno de estos ecosistemas. Vaya por delante que cada ratio, métrica o indicador se puede nombrar de varias formas y su comprensión vendrá determinada por la prioridad que determine su gestión en cada momento. Debo matizar que no existe ningún conjunto de KPI’s perfecto. La selección de tus KPI’s es algo que vendrá determinado por la empresa o bien que cada gestor debe hacer individualmente.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»Image» hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»0px» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»40px» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_2″ layout=»1_1″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»none» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»2%» margin_bottom=»3%» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Indicadores para entenderse bien con los financieros:[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» dimension_margin=»» background_type=»single» background_color=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_image=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no»][fusion_checklist icon=»» iconcolor=»» circle=»» circlecolor=»» size=»» divider=»» divider_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_li_item icon=»fa-angle-right fas»]Rendimiento económico: Beneficio Neto Antes de Intereses (BNAI)[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Margen[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]EBITDA[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Valor Económico Agregado (EVA)[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Retorno sobre la inversión (ROI)[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Capital de trabajo o NOF (Necesidades Operativas de Fondos)[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Endeudamiento[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Rotación de deudores[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]

Rotación de deudores

[/fusion_li_item][/fusion_checklist][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type=»1_2″ layout=»1_1″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»none» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»2%» margin_bottom=»3%» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Indicadores para conocer mejor a nuestros Clientes[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» background_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_image=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no»][fusion_checklist icon=»» iconcolor=»» circle=»» circlecolor=»» size=»» divider=»» divider_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_li_item icon=»fa-angle-right fas»]Satisfacción del cliente[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Tasa de Retención de clientes (TRC)[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Quejas de cliente[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Fidelización[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Rentabilidad por cliente[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Valor Ciclo de vida del cliente (Customer Lifetime Value)[/fusion_li_item][/fusion_checklist][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»Image» hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»0px» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»40px» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_2″ layout=»1_1″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»none» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»2%» margin_bottom=»3%» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Indicadores indispensables para equipo Marketing y Ventas:[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» background_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_image=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no»][fusion_checklist icon=»» iconcolor=»» circle=»» circlecolor=»» size=»» divider=»» divider_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_li_item icon=»fa-angle-right fas»]Valor de la marca[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Participación de mercado[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Ratio de Conversión[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Capacidad de innovación en término de productos nuevos / cartera total[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Fidelidad de clientes[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Obsolescencia de clientes[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Coste por lead de la Publicidad[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Tasa de crecimiento[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Engagement (compromiso)[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Gasto medio por venta[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Customer Lifetime Value[/fusion_li_item][/fusion_checklist][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type=»1_2″ layout=»1_1″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»none» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»2%» margin_bottom=»3%» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Indicadores de los procesos de Operaciones (mal llamados «no comerciales»)[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» background_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_image=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no»][fusion_checklist icon=»» iconcolor=»» circle=»» circlecolor=»» size=»» divider=»» divider_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_li_item icon=»fa-angle-right fas»]Tiempo de ciclo (lead time, time to market-TTM-)[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Nivel de ocupación: Capacidad de uso[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Índice de calidad[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Unidades Ticket medio (drop size)[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Rotación del stock. Nivel de Cobertura[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Diferencias de inventario[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Coste de Operaciones[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Cumplimiento de Pedidos (índice de completos y a tiempo)[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Cumplimiento en la Gestión de proyectos[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Mermas del proceso[/fusion_li_item][/fusion_checklist][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»Image» hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»0px» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»40px» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_2″ layout=»1_1″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»none» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»2%» margin_bottom=»3%» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Indicadores de calidad del empleo de Recursos Humanos (RR.HH.)[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» background_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_image=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no»][fusion_checklist icon=»» iconcolor=»» circle=»» circlecolor=»» size=»» divider=»» divider_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_li_item icon=»fa-angle-right fas»]Índice de satisfacción del empleado[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Absentismo laboral[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Plazo de contratación[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Índice 360 grados[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Rotación de personal[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Competitividad laboral/salarial[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Retorno de la Formación por empleado[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Índice de polivalencia[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Promedio de permanencia[/fusion_li_item][/fusion_checklist][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type=»1_2″ layout=»1_1″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»none» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»2%» margin_bottom=»3%» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Indicadores de responsabilidad social y medioambiente: [/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» background_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_image=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no»][fusion_checklist icon=»» iconcolor=»» circle=»» circlecolor=»» size=»» divider=»» divider_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_li_item icon=»fa-angle-right fas»]Índice de Reciclaje[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Consumo de energía[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Huella Carbono e Hídrica[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Tasa de reducción de residuos[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Km cadena de suministros[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Ahorro por acción medioambiental[/fusion_li_item][/fusion_checklist][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»Image» hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»0px» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»40px» padding_right=»» padding_bottom=»» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»none» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»2%» margin_bottom=»3%» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Indicadores Digitales (ver Google analytics)[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» hover_type=»none» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» background_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_image=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no»][fusion_checklist icon=»» iconcolor=»» circle=»» circlecolor=»» size=»» divider=»» divider_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»][fusion_li_item icon=»fa-angle-right fas»]Número de visitas y tipo de tráfico[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Fuentes del tráfico[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Tasa de conversión[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Tasa de rebote[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Tiempo medio visita[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Coste Por Click (cpc)[/fusion_li_item][fusion_li_item icon=»fa-angle-right fas»]Huella en redes sociales (tasa de Klout)[/fusion_li_item][/fusion_checklist][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» link_color=»» link_hover_color=»» border_size=»» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» hover_type=»none» border_size=»0″ border_color=»» border_style=»solid» border_position=»all» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]Si deseas un diagnóstico gratuito con respecto al CONTROL DE GESTIÓN en tu empresa, haz click aquí y te mandaré sin coste un cuestionario estándar que te permitirá valorar tu situación con respecto a tu sector y ver de forma práctica las oportunidades de mejora.

Extracto del libro «50 indicadores clave para la gestión empresarial que todo manager debería dominar antes de arruinar a su empresa».[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=»Share Post» hundred_percent=»no» equal_height_columns=»no» menu_anchor=»» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» border_size=»0px» border_color=»» border_style=»solid» margin_top=»» margin_bottom=»» padding_top=»» padding_right=»» padding_bottom=»100px» padding_left=»»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ spacing=»yes» center_content=»no» hover_type=»none» link=»» min_height=»none» hide_on_mobile=»no» class=»» id=»» background_color=»» background_image=»» background_position=»left top» undefined=»» background_repeat=»no-repeat» border_size=»» border_color=»» border_style=»solid» border_position=»all» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» margin_top=»» margin_bottom=»0px» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» last=»no»][fusion_sharing tagline=»Compartir en redes» tagline_color=»» backgroundcolor=»» title=»» link=»» description=»» icons_boxed=»» icons_boxed_radius=»» color_type=»» icon_colors=»» box_colors=»» tooltip_placement=»» pinterest_image=»» pinterest_image_id=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»» /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]